Latest Articles
AppsFlyer vs Branch: Which MMP Fits Your App Team?
AppsFlyer vs Branch compared on pricing transparency, iOS attribution, raw data, deep linking, and partner limits—plus an MMP proof-of-concept scorecard.
Branch Pricing: Plans, Quote Drivers & Cost Breakdown
Branch publishes three plans and no prices. See what Basics, Essentials, and Enterprise include, what drives the quote, and how to compare it with AppsFlyer.
Web to App Deep Linking: Convert Mobile Web Visitors Into App Users
Use web to app deep linking to route mobile visitors into the right app screen, preserve context through installation, and measure every conversion step.
Push Notification Deep Link: Route Every Tap to the Right Screen
Build a push notification deep link that routes correctly on iOS and Android through cold starts, login, stale content, safe fallbacks, and analytics.
Multitouch Attribution vs Last Click: Which Model Changes Your Budget?
Multitouch attribution distributes conversion credit across campaign interactions. Compare models, find data gaps, and make safer mobile budget decisions.
Attribution Window: Pick a Length That Matches How Users Convert
Choose the right attribution window using conversion lag, click and view signals, platform rules, and a practical mobile campaign testing framework today.
URL Scheme vs Universal Links: Why Custom Schemes Break Deep Links
Compare a URL scheme with Universal Links and App Links, then migrate safely with verified routing, secure fallbacks, deferred links, and release QA tests.
Attribution Data Discrepancy: Why Meta ROAS and Your MMP Don’t Match
Fix attribution data discrepancy between Meta and your MMP. Learn why ROAS diverges, which source to trust, and how to reconcile mobile campaign data.
Affiliate Marketing for Mobile Apps: Track Install to Revenue
Run affiliate marketing for mobile apps with deep links, install attribution, verified revenue events, privacy controls, fraud checks, and clear payouts.
App Referral Deep Links: Track Every Invite From Share to Revenue
Build an app referral flow that preserves invite context through install, attributes qualified users, blocks abuse, and links every reward to real revenue.
What Is a Postback? Webhooks vs Postbacks vs Server-to-Server Tracking
Learn what a postback is, how it carries conversion data, and when to use postbacks, webhooks, or S2S tracking in a reliable mobile attribution stack.
Click Spamming and Click Injection: How Mobile Ad Fraud Steals Your Attribution
Click spamming steals credit for organic app installs. Learn the warning signs, spot click injection, and protect mobile attribution before budgets drift.
AppsFlyer OneLink: How to Create, Test, and Scale Smart Links
AppsFlyer OneLink setup guide covering templates, parameters, deferred deep linking, launch testing, common failures, scaling, pricing, and alternatives.
AppsFlyer vs Adjust: Which MMP Fits Your App Team?
AppsFlyer vs Adjust compared on attribution, pricing, raw data, deep linking, privacy, and implementation—plus a clear MMP proof-of-concept scorecard.
Branch Support vs. Deeplinkly: Which Is Right for Your Team?
Compare Branch support with Deeplinkly across response times, channels, SLAs, documentation, migration help, and fit for lean or enterprise app teams.
AppsFlyer Pricing: Plans & Cost Breakdown
AppsFlyer pricing starts free, then costs $0.07 per conversion on Growth. Compare plan limits, add-ons, and realistic annual budget scenarios for buyers.
Adjust Pricing vs. Deeplinkly: Cost Breakdown
Adjust publishes plan limits but not paid prices. Annualize attribution volume, expose add-on costs, and compare a quote with Deeplinkly's published tiers.
GRP Definition: How to Calculate Gross Rating Points
GRP is simple to calculate and easy to misread. Learn how reach and frequency combine, why identical GRP totals can represent very different media plans, and how to connect campaign weight to business outcomes.
Ad Publisher Guide: Revenue, Inventory, and Attribution
Learn what an ad publisher does, how app and web inventory earns revenue, which metrics matter, and how to protect user experience and attribution data.
Rakuten Ads for Mobile Apps: Campaign Tracking Guide
Rakuten app campaigns need more than a tracking link. This practical guide connects publisher clicks, deep links, attribution windows, in-app events, privacy controls, postbacks, and reconciliation.
What Is an MMP? Mobile Measurement Partners Explained
An MMP is more than an install-counting dashboard. Learn how mobile measurement partners reconcile campaign claims, work across iOS and Android, and what to verify before choosing one.
How to Promote Mobile Apps: 12 Proven Growth Strategies
Connect ASO, content, creators, paid growth, referrals, and deep links to activation and retention with a practical 12-strategy promotion plan.
Data Collaboration Platforms for Mobile Attribution Teams
Compare governed platforms for matching partner data, explaining attribution discrepancies, protecting sensitive records, and turning approved outputs into campaign decisions.
Apple-App-Site-Association: Complete Setup and Test Guide
Universal Link opens Safari even though the app is installed? Build and test the full AASA handshake—from origin and Apple CDN to signed entitlements and native or React Native routing.
eCPM Explained: Formula, Benchmarks, and App Ad Revenue
Calculate eCPM correctly, build benchmarks for the right app segments, and improve ad yield without sacrificing fill rate, total revenue, or retention.
What Is Podding? How Ad Pods Work in Streaming Apps
Ad podding can improve streaming monetization—or turn a break into a retention problem. Learn pod structure, insertion choices, fallback, and the metrics that protect viewer experience.
In-App Marketing: A Practical Engagement Playbook
In-app marketing should shorten the path from user intent to a valuable outcome—not add another interruption. Plan the audience, moment, destination, experiment, and metrics.
QR Code Ad Guide: Drive Mobile App Installs That Convert
A QR ad should do more than count scans. Route each person to the right app screen, preserve context through installation, and attribute activation and revenue by placement.
Branch Snap Guide: Snapchat Deep Linking and Attribution
Set up native routing, deferred fallbacks, event mapping, privacy measurement, device testing, and discrepancy fixes for Branch Snap campaigns.
Universal Links Not Working? The iOS Debugging Checklist
Universal links fail silently — you tap, and Safari opens instead of your app. A systematic iOS checklist: the apple-app-site-association file, the Associated Domains entitlement, Apple's CDN caching, and the cases that legitimately break universal links.
In-Stream Advertising: A Developer's Guide to Formats, Costs, and Clean Attribution
In-stream ads are one of mobile's highest-intent surfaces — but the install never ties back to the campaign if attribution breaks at the App Store redirect. Format specs, real pricing benchmarks, platform SDK setup, and the deferred deep linking layer that closes the loop.
Deferred Deep Linking in React Native: A Developer's Implementation Guide
The Linking API routes existing users, but returns null after a fresh install from a link. This guide shows why deferred deep linking needs an install-matching service, and gives production-ready React Native code to route new users to the right screen after install.
Deferred Deep Link: Implementation Guide, Testing Workflows, and Common Pitfalls
Firebase Dynamic Links are gone. Here's how to build deferred deep linking yourself — with step-by-step iOS and Android code, testing workflows, and a production debugging checklist for when it breaks silently.
How to Implement Android App Links: A Step-by-Step Guide
Verified App Links open your app directly with no chooser dialog. Four steps end to end: the intent filter with autoVerify, the assetlinks.json Digital Asset Links file, handling the link in your Activity, and verifying on Android 12+ — including the Play App Signing gotcha.
App Store Optimization Guide: Improve Discovery, Conversion, and Retention
A source-driven ASO guide to App Store and Google Play metadata, creative tests, custom pages, localization, first-session routing, and downstream measurement.
What Does CTA Stand For? Mobile Examples and Measurement
The letters CTA stand for call to action. See mobile campaign examples and learn to measure steps from impression and tap to app install and conversion.
Concentrated Marketing for Mobile Apps: Focus Your Budget
Use concentrated marketing to focus your app budget, choose one high-value segment, align campaigns, measure post-install value, and scale with confidence.
Branch Metrics: How to Measure and Reconcile Mobile Attribution
Learn which Branch metrics matter, how attribution reports work, and a practical process to reconcile clicks, installs, events, and revenue confidently.
Universallink: How iOS Universal Links Work
Learn how iOS verifies Universal Links, routes matching HTTPS URLs into an installed app, falls back to the web, and handles real-device testing.
Deep Linking vs Universal Linking: What App Teams Need
Deep linking vs universal linking: compare URL formats, verification, web fallbacks, security, deferred installs, and when mobile apps need each approach.
SKAdNetwork Explained: How SKAN Works in 2026
SKAdNetwork explains Apple’s privacy-safe iOS attribution. Learn how SKAN 4 postbacks work, map conversion values, and plan an AdAttributionKit migration.
What Is App Clip? How iOS App Clips Work
What is App Clip on iPhone? Learn how iOS App Clips launch, what they do, current size limits, privacy rules, and when your app should build one today.
Instant Apps for Android: What to Build After the Shutdown
Instant apps for Android ended in 2025. Build the replacement stack with App Links, web fallbacks, deferred deep links, attribution, and testing steps.
Deep Link Firebase Migration: A Practical Replacement Guide
Deep link Firebase migration guide: audit old links, map parameters, rebuild iOS and Android routing, preserve deferred journeys, and test every path.
Application Engagement: A Practical Retention Playbook
Improve application engagement with meaningful metrics, stronger onboarding, contextual re-engagement, referrals, and a practical 30-day testing plan.
App LTV: Calculate and Improve Mobile Customer Value
Calculate app LTV with cohort and churn models, avoid forecasting errors, and improve retention, revenue, and acquisition decisions with confidence today.
WAU Meaning: How to Calculate Weekly Active Users
Learn how to define weekly activity, calculate WAU without double-counting users, compare DAU, WAU, and MAU, and turn engagement trends into product decisions.
Define M Commerce: Mobile Revenue Metrics and Attribution
Define m commerce in plain English, compare it with e-commerce, explore mobile shopping examples, and learn which metrics connect app journeys to revenue.
In Game Purchase Metrics: Revenue, LTV, and Retention
Track every in game purchase with the right revenue, payer conversion, LTV, retention, and ROAS metrics—plus formulas and an event schema for game teams.
Instagram Deep Link Guide: Build, Test, and Fix App Routing
Create an Instagram deep link that opens exact app content. Learn iOS and Android setup, in-app browser fixes, fallbacks, testing, and attribution flows.
Cross-Channel Marketing Attribution for Mobile Apps
Learn cross-channel marketing attribution for mobile apps, choose a model, unify campaign data, and make privacy-aware budget decisions with confidence.
Branded Domain Guide: Build Trusted Links That Still Convert
Learn how to choose, configure, test, and migrate a branded domain for trusted campaign links, mobile routing, reliable analytics, and long-term control.
ARPPU: Formula, Examples, and App Revenue Guide
Calculate ARPPU correctly, compare payer cohorts, and improve app revenue without letting a higher average hide weaker conversion or total revenue.
Ads Integration for Mobile Apps: Setup and QA Guide
Set up ads integration for mobile apps with clean event mapping, privacy-safe attribution, deep links, postbacks, and a practical launch testing plan.
Device ID Tracking for Mobile Apps: A Privacy-Aware Implementation Guide
Build mobile measurement with explicit consent states, scoped identifiers, auditable events, deterministic and aggregate attribution, explicit unmatched outcomes, deletion, and lifecycle tests.
Incrementality in Mobile Marketing: A Developer's Guide to Measuring True Campaign Lift
Your MMP says campaigns are working. Your CAC says otherwise. The gap is that attribution credits installs — incrementality measures the ones a campaign actually caused. Holdout tests, geo experiments, iCPI math, and a budget framework for cutting channels that intercept demand instead of creating it.
How to Find a Device ID on iOS and Android
Choose the right installation, vendor, developer, or advertising identifier; retrieve it safely; and handle permission, reset, deletion, and unavailable states.
Attribution Modeling for Mobile Apps: How to Know Which Channels Actually Drive Growth
Every channel claims credit for the same install. Your CAC looks inflated and ROAS signals conflict. This guide covers every attribution model type, how MMPs work, SKAdNetwork after ATT, and how to configure attribution windows correctly — so you know what's actually driving growth.
APAC vs EMEA Mobile App Marketing Benchmarks: Build a Reliable Regional Model
Build defensible regional benchmarks from comparable country, platform, channel, retention, LTV, and payback data—without copying context-free CPI averages.
Cohort Retention: A Mobile Developer's Guide to Measurement, Benchmarks, and Improvement
Your install numbers are climbing but revenue isn't. Cohort retention reveals which users actually return — and which campaigns deliver users who stick. D1/D7/D30 benchmarks by app category, Swift/Kotlin SDK code, SQL queries, and actionable segmentation strategies.
Campaign Optimisation for Mobile Apps: Attribution, LTV, and Platform-Specific Tactics That Lower CAC
Your CAC is climbing but your dashboard only shows installs — not which channel produced users who convert, retain, or pay. This guide covers attribution infrastructure, Apple Search Ads, Google UAC, and TikTok tactics, LTV-driven budget allocation, and the mistakes that keep CAC high.
AVOD for Mobile Apps: The Developer's Guide to Ad-Supported Monetisation
AVOD generates revenue from users who will never pay a subscription — and for most mobile apps, that is the majority of your install base. This guide covers implementation, revenue benchmarks, ad format selection, and measurement architecture for a profitable AVOD strategy.
App Description Guide: How to Write Copy That Ranks, Converts, and Gets Measured
Your install rate is flat while cost-per-install climbs — and the variable most developers never audit is the app description. This guide covers structure, A/B testing, performance measurement, localisation, and a 10-point audit checklist for descriptions that earn installs.