app attribution platform

App Attribution Platform That Connects Clicks to Revenue

Deeplinkly is an app attribution platform that connects every campaign click to an install, an in-app event, and ultimately a revenue outcome. Combine attribution with deep linking and deferred deep linking to measure campaign ROI and improve every stage of your mobile acquisition funnel.

Built for performance marketers, app founders, product managers, and mobile growth engineers.

Last updated

10M+
attributed events monthly
500+
apps powered
< 1 day
average setup time
Free
to start

Trusted by growth teams on iOS · Android · Flutter · React Native · Web

Everything you need, nothing you don't

Deeplinkly gives app teams the core infrastructure for mobile growth: links, attribution, and analytics — all in one platform.

Multi-Channel Install Attribution

Attribute app installs to the exact campaign, ad set, creative, and channel that drove them. Compare cost-per-install across paid social, influencer, email, QR, organic, and referral — from a single attribution dashboard.

Deferred Deep Linking at Attribution Time

Most attribution platforms only tell you where a user came from. Deeplinkly also routes them to the right in-app destination after install, using deferred deep linking. Attribution and routing happen in the same link — no extra tools required.

Custom Domains for Every Campaign

Send attribution links from your own domain. Custom-branded attribution links improve click-through rates and give every campaign a consistent, professional appearance across paid ads, email, and social content.

Real-Time Campaign Dashboards

Monitor click volume, install rates, activation metrics, and in-app conversion events in real time. Slice by campaign, channel, platform, and date range to make optimisation decisions faster — without waiting for end-of-day reports.

Attribution API for Custom Workflows

Export attribution data to your data warehouse, BI tool, or CRM via the Deeplinkly REST API. Build custom reporting pipelines, trigger workflows based on attribution events, and keep your entire growth stack in sync.

Privacy-First by Design

Deeplinkly uses supported deterministic attribution signals, such as a Deeplinkly click identifier or the Play Install Referrer on Android. It does not fingerprint devices to infer fallback matches. Retention and consent flows are configurable.

Deeplinkly vs Standalone Attribution Tools

See how Deeplinkly compares on the features that matter most to mobile growth teams.

FeatureDeeplinklyStandalone Attribution Tools
Install attribution
Yes
Yes
Deferred deep linking
Yes
No
Custom attribution domains
Yes
Limited
Real-time dashboards
Yes
Varies
Attribution API access
Yes
Paid add-on
Self-serve onboarding
Yes
No
Free plan available
Yes
No
Deterministic-first matching
Yes
Varies

What Is App Attribution?

App attribution is the process of connecting a user's in-app activity — installing an app, completing a purchase, reaching a milestone — back to the marketing touchpoint that originally drove them to act. Without attribution, growth teams are flying blind: they can see that installs are happening, but they can't tell which campaigns are driving them or how much each install is actually costing. A modern app attribution platform like Deeplinkly makes this connection automatically, giving every team member a shared, accurate view of campaign performance.

Attribution and Routing in One Flow

Most standalone attribution platforms tell you where a user came from, but they don't control what happens next. Deeplinkly combines attribution with deep linking and deferred deep linking, so a campaign link both measures the source and routes the user to the correct destination — whether that's a product page, an onboarding flow, or a referral reward screen. This means your attribution data and your user experience are driven by the same link, reducing complexity, eliminating data discrepancies, and improving the post-click experience for every user.

Designing Attribution for CAC Reduction

The primary goal of an app attribution platform is to help you spend less money acquiring the same number of high-quality users. Deeplinkly surfaces cost-per-install, cost-per-activation, and cost-per-revenue-event at the campaign and channel level. When you can see that one influencer channel produces users with a 3× higher 30-day retention rate than another paid channel at the same cost-per-install, you can shift budget accordingly — and systematically drive down your customer acquisition cost over time.

Features for Developers and Marketers

Developers get lightweight SDKs for iOS, Android, Flutter, and React Native; a REST API for custom integrations; webhook support for event-driven workflows; and comprehensive documentation. Marketers get a point-and-click link builder, QR code generator, campaign dashboard, and channel-level attribution reports — no engineering tickets required to create a new campaign link. Both teams work from the same attribution data, ensuring that everyone has the same understanding of what's working.

Frequently asked questions

Everything you need to know about Deeplinkly as a app attribution platform.

What is an app attribution platform?
An app attribution platform connects app installs and in-app events back to the marketing campaigns that drove them. It gives growth teams visibility into which channels, ads, and creatives are producing users — and at what cost — so they can optimise acquisition spend.
How does app attribution work?
When a user clicks a Deeplinkly attribution link, the platform records the click with the campaign's parameters. When the user later installs the app and opens it for the first time, the SDK uses a supported deterministic signal — such as a Deeplinkly click identifier or the Play Install Referrer on Android — to identify the matching click. Deeplinkly does not profile the device to infer a fallback match, so an install without a deterministic signal remains unattributed.
Does Deeplinkly support deferred deep linking alongside attribution?
Yes. Deeplinkly's attribution links also carry deferred deep link context, so new users are routed to the correct in-app screen after install. You get attribution data and a better user experience in the same link — no separate deep linking tool required.
What attribution data does Deeplinkly capture?
Deeplinkly captures click timestamps, campaign parameters (source, medium, campaign name, ad set, creative), install events, app open events, and custom in-app events you define with the SDK. All data is available in real-time dashboards and via the API.
How does Deeplinkly match a click to an install?
Deeplinkly matches only when a supported deterministic attribution signal survives the install, using first-party identifiers. It does not use device fingerprinting as a fallback and does not do cross-app tracking. Installs without a deterministic signal remain unattributed.
Can I export attribution data to my data warehouse?
Yes. The Deeplinkly API lets you export all attribution events, click data, and campaign metrics to any data warehouse, BI tool, or analytics platform. You can also configure webhooks to push attribution events in real time to your existing data pipeline.
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25k attributed installs free, one time · Every feature included · No credit card