Adjust Pricing vs. Deeplinkly: Cost Breakdown

Your acquisition forecast is approved, the SDK evaluation is underway, and procurement asks a simple question: what will the mobile measurement platform cost next year? With Adjust pricing, the public page answers which tier fits your attribution volume but not what the paid tiers cost. That makes a direct budget comparison impossible until you obtain and normalize a quote.

This guide separates published facts from unknowns, compares Adjust's thresholds with Deeplinkly's public prices, and gives you a worksheet for evaluating the real annual cost. Deeplinkly publishes this comparison, so verify both vendors' current terms before signing. The product and pricing details below were reviewed on August 3, 2026.

Adjust Pricing: The Short Answer

Adjust pricing starts with a free Base plan for up to 1,500 monthly attributions, available for up to 12 months. Core supports up to 250,000 annual attributions and Enterprise covers more than 250,000 annually, but Adjust does not publish a dollar price for either paid plan; you must contact sales for a quote.

That is the concise answer. The more useful answer depends on annual attribution volume, paid add-ons, support, data needs, contract length, and the engineering work required to implement the Adjust tool.

The official Adjust pricing page currently shows this structure:

Base is a substantial evaluation tier, not merely a blank dashboard. Adjust says it includes click- and impression-based attribution, reattribution, direct and deferred deep linking, event tracking, reporting, raw and aggregated data access, and email support. Organic installs, clicks, and impressions are unlimited.

The important limit is time as well as volume: Adjust's FAQ says free Base access lasts for up to 12 months. A team planning beyond its first year should therefore model a paid outcome even if it remains below 1,500 monthly attributions.

How Adjust Pricing Thresholds Work

The Base limit is monthly, while the paid-plan boundary is annual. Convert your forecast to the same period before deciding which tier appears to fit:

At a steady 20,000 attributions per month, the annual total is 240,000, which sits within the published Core threshold. At 25,000 per month, the annualized total is 300,000, above the 250,000 boundary and therefore in the published Enterprise volume range. Seasonality matters: a holiday spike can change the result even when the monthly average looks safe.

An attribution is not always the same billing unit across vendors. Before comparing a quote, ask whether reattributions, paid re-engagements, web events, cross-platform conversions, duplicate events, or test traffic consume capacity. Ask how Adjust treats usage above the contracted amount and whether unused volume rolls forward.

This is not accounting trivia. Adjust's own documentation notes that measurement sources can disagree because app stores and MMPs define and process activity differently. Its data-discrepancy guide also warns that a new SDK release can initially report existing updaters as installs unless historical users are migrated. Define the meter and migration treatment before using dashboard counts to size a contract.

What is included in Adjust's published tiers?

Adjust publicly lists core measurement, analytics, security, and SDK capabilities. Core and Enterprise add greater volume and support, while Enterprise adds deeper discounts and an enterprise support team.

However, several capabilities appear under “Growth Solutions,” which Adjust says are add-ons available for additional purchase on Core and Enterprise. The published list includes TrueLink deep linking, Fraud Prevention Suite, SpendWorks, web attribution, Subscription Measurement, CTV AdVision, InSight incrementality, Audience Builder, data residency, and other modules. The pricing page separately identifies SSO and 2FA as add-ons for additional purchase.

The practical rule is simple: a feature appearing on a marketing page is not proof that its cost is included in your base quote. Require a line-item feature schedule.

What Can Change the Total Adjust Pricing?

A paid Adjust quote is only the first line in the total cost of ownership. Normalize at least these six variables.

1. Contracted attribution volume

Use a low, expected, and high forecast. Include seasonal campaigns, new markets, planned app launches, and re-engagement volume. Then ask for the unit definition, overage rate, notification threshold, and the price of moving to the next band.

2. Growth Solutions and security add-ons

List the exact capabilities your teams need. Fraud prevention, spend reporting, incrementality, web attribution, CTV measurement, subscription measurement, data residency, and SSO can materially change the comparison if they are quoted separately.

Do not accept “available” as equivalent to “included.” Put every required module and its renewal price in the order form.

3. Data access and retention

Map each consumer of attribution data: growth dashboards, finance reconciliation, product analytics, a warehouse, customer-data infrastructure, and ad-network postbacks. Confirm raw-data export, APIs, retention, query limits, freshness, and any extra storage or transfer charges.

4. Support and service level

Base provides English email support. Adjust describes broader multilingual and specialist support for paid customers and a dedicated support team for Enterprise, but your quote should state response targets, onboarding hours, named contacts, and whether after-hours coverage costs more.

5. Implementation and migration work

An MMP is not a switch you turn on in procurement. Adjust's getting-started documentation requires teams to create the app, integrate the SDK, configure events and attribution settings, connect data sources, test, and release an app update. Some Growth Solutions require additional development work, and historical-user migration can prevent misleading install spikes.

Price engineering, QA, analytics validation, consent-flow updates, store releases, dual-running, and link migration. These internal costs may not appear on either vendor's invoice, but they still hit the project budget.

6. Renewal and commercial terms

Compare the contract period, payment schedule, renewal uplift, cancellation notice, minimum commitment, currency, taxes, and termination assistance. Also ask whether negotiated discounts expire at renewal. A low first-year quote can become expensive if the meter or discount changes in year two.

Adjust Pricing vs. Deeplinkly by Attribution Volume

Deeplinkly uses published flat monthly tiers based on attributed installs. Its current pricing page lists Free at $0 for up to 25,000 attributed installs per month, Starter at $99 for up to 100,000, Growth at $299 for up to 500,000, and Scale at $799 for up to 2 million. Enterprise starts at $2,000 per month; annual billing charges for ten months.

The table below does not estimate Adjust's paid price. It shows the public Adjust volume range and the published Deeplinkly price at the same steady monthly volume.

These figures compare volume placement, not identical products. Adjust has an enterprise-scale product portfolio and broader specialist modules; a buyer may value those capabilities more than a lower invoice. Deeplinkly focuses on developer-first mobile attribution, deep and deferred deep linking, campaign analytics, and fraud detection with the same core capabilities available on every plan.

If your main requirement is transparent budgeting for those core workflows, Deeplinkly lets finance price the expected tier before an evaluation begins. Teams that need Adjust-specific Growth Solutions, its wider platform coverage, or a large enterprise service structure should obtain a detailed Adjust quote and compare value—not just the first-year total.

How to Compare an Adjust Pricing Quote Fairly

Build one normalized annual-cost sheet. A useful formula is:

Then follow this process:

1. Fix the forecast. Use the same low, expected, and high attribution volumes for every vendor.
2. Align the meter. Document what consumes usage and what is free. Do not compare attributions, conversions, monthly active users, and installs as if they were interchangeable.
3. Match the scope. Give each vendor the same required-feature list, data destinations, platforms, apps, regions, retention period, and support target.
4. Separate mandatory from optional. A fraud module required by your risk policy is part of the baseline, not an optional extra.
5. Annualize everything. Convert monthly rates, annual commitments, one-time services, and overages to a 12-month total. Keep tax separate.
6. Run a growth case. Model the cost at twice expected volume and ask when a tier change becomes effective.
7. Add internal labor. Estimate developer, QA, analytics, legal, procurement, and campaign-operations time.
8. Score non-price requirements. Data residency, SLAs, integrations, fraud controls, raw data, and implementation risk can outweigh the price difference.

For context, AppsFlyer's public pricing uses another model: its Growth plan lists $0.07 for conversions over a 12,000-conversion welcome allowance, while Enterprise is custom-priced. If AppsFlyer pricing is on your shortlist too, apply the same meter-alignment exercise instead of comparing plan names.

The output should be a decision record, not only a spreadsheet. State which assumptions could change the result, who owns the implementation, and what must be confirmed in the contract.

Which Option Is the Better Fit?

Choose based on the problem you are paying to solve.

Adjust is a stronger candidate when you need its specific Growth Solutions, multi-platform measurement scope, enterprise support organization, or a negotiated package for a complex, high-volume app portfolio. Its free Base tier also gives a small developer up to 12 months to test core functionality below 1,500 monthly attributions.

Deeplinkly is a stronger candidate when you want published self-serve prices, a much larger ongoing free allowance, flat volume tiers, and a focused mobile measurement plus deep-linking product. It is particularly easy to budget for a mobile team whose needs fit the published feature set.

Keep evaluating when neither vendor has answered the meter, add-on, data, privacy, support, and migration questions in writing. An incomplete quote is not comparable, however attractive its headline number looks.

For a wider requirements checklist, use this app attribution platform evaluation guide to compare measurement, integrations, privacy, implementation, and operational fit before narrowing the decision to price.

Frequently Asked Questions

Conclusion

Adjust pricing is transparent about plan thresholds but not paid dollar amounts. Base can suit a small team testing mobile attribution; steady volume above roughly 20,833 attributions per month annualizes beyond Core's 250,000-attribution ceiling and enters the published Enterprise range.

Do not fill the missing price with a third-party estimate. Request an Adjust quote, normalize its meter and add-ons, and compare its full annual cost with Deeplinkly's published tier for your expected and growth scenarios. If transparent, flat pricing and a focused mobile attribution and deep-linking stack match your requirements, review Deeplinkly's live plan matrix and start with the free tier before committing budget.