Deep linking that scales with your app

Your first 25,000 attributed installs are free — a one-time allowance with no expiry. After that you pay $0.006 per attributed install, dropping to $0.005 above 100,000 a month and $0.004 above 500,000. There is no monthly fee, no minimum charge and no plan to choose. Above 3 million installs a month we quote committed volume. Every self-serve price is published — you never need a sales call to find out what you would pay.

No. It is a one-time allowance to get you started, and it does not expire — but it does not reset either. Once you have used it, every subsequent attributed install is billable, and the paid plan has no recurring free allowance of its own. This is deliberate: a monthly free allowance would let a real production app sit on Free forever and would hand every paying account the same discount back every month.

No. If we attribute 10,000 installs in a month, you pay $60. If we attribute 1,000, you pay $6. Your bill is your usage and nothing else — there is no base fee to sit underneath it.

No, and we do not price like it does. Deeplinkly attributes installs from your own links, from your Meta Android campaigns via Meta Install Referrer, from the Google Play Install Referrer, and from SKAdNetwork / AdAttributionKit postbacks on iOS. Meta attribution on iOS, Google Ads app campaign attribution, Google Integrated Conversion Measurement, and conversion postbacks back to Meta or Google all require partner certifications we do not hold. If those are essential to you, you need AppsFlyer, Adjust, Branch or Singular. We would rather you knew that before you paid us than after.

Because we do less. We cover first-party and self-reported attribution, which needs no partner certification and which we can therefore publish a price for. We do not run the Meta iOS or Google Ads integrations, and we do not charge you for them.

One install is counted when Deeplinkly accepts a valid, unique first-open attribution from any source we support: a Deeplinkly link, a Meta Install Referrer, a Google Play Install Referrer, or a SKAdNetwork postback delivered to our endpoint. SDK retries and duplicate callbacks carrying the same idempotency key do not increase your billable usage, and an install attributed through more than one source counts once. Organic installs with no attributable source are not billable. Direct deferred-link attribution requires a supported deterministic signal; Deeplinkly does not infer a match by fingerprinting a device.

Your rate drops for the volume above that threshold only. Crossing 100,000 installs never reprices the first 100,000 — at 250,000 installs you pay $600 for the first 100,000 and $750 for the next 150,000, which is $1,350. Your bill never jumps; it just grows more slowly.

Your deep links keep redirecting — nothing in production breaks. Attribution recording, webhook delivery and exports pause until you add a payment method. Free accounts are never charged automatically.

On Pay as you go, allowances scale with your install volume — 100 deep-link clicks and 200 event records per attributed install, never fewer than 5 million and 10 million a month — so a campaign converting at 1% is covered at any scale and this rarely happens. If it does, additional clicks and event records are each billed at $10 per million and nothing is interrupted. An additional branded domain is $10 per month. Free gets a flat 500,000 clicks and 1 million event records a month; a free account is never charged automatically, so metered analytics pause until the cycle resets while deep links keep redirecting.

A deep-link click is counted when Deeplinkly successfully resolves a genuine user redirect. Health checks, preview requests, verified bots, known crawlers and identifiable retries are excluded. An exportable event record is a supported Deeplinkly event that has been accepted, stored, and made eligible for webhook delivery or export — clicks, resolutions, installs and other supported events. Rejected payloads, internal test events and idempotent retries are not billable.

Not yet. Meta Install Referrer is Android-only. On iOS we report SKAdNetwork and AdAttributionKit postbacks, which are campaign-level: they carry campaign IDs rather than campaign names, and Apple's crowd-anonymity thresholds withhold conversion values at low volume. Meta attribution on iOS requires the Meta MMP integration, which is partner-gated.

Yes. Free gives you 25,000 attributed installs as a one-time allowance with no expiry, plus 500,000 deep-link clicks and 1 million event records a month, up to 1,999 links or campaigns, 30 days of data retention, one branded domain, and unlimited seats. It includes the whole product — deep links, deferred deep linking, App Links and Universal Links, store fallback routing, Meta Install Referrer attribution, SKAN postbacks, webhooks, exports, and every SDK. No credit card is required, and a free account is never charged automatically.

Yes. Real-time webhooks for supported Deeplinkly events and CSV/JSON exports are included on both plans including Free, within your event-record allowance and retention window.

No. Deep links, deferred deep linking, Android App Links and iOS Universal Links, store fallback routing, Meta Install Referrer attribution, SKAdNetwork postbacks, real-time webhooks, CSV/JSON exports, and every SDK are available on both plans including Free, and seats are unlimited everywhere. They differ only in the install allowance, monthly click and event allowances, links tracked, data retention, number of branded domains, and support response.

There is no annual plan, because there is no subscription to prepay. What we do offer is committed spend: commit to $500/month for twelve months and you get 10% off all install rates; commit to $2,000/month and you get 20%. The discount applies to install rates only, not to domain or retention add-ons.

Yes, on both plans. Free includes one branded domain with automatic SSL provisioning, so your links use your domain rather than a shared one. The paid plan includes 10, and additional domains are $10 each per month.

Yes. Firebase Dynamic Links shut down on 25 August 2025 and we publish a full migration guide with before/after SDK code for iOS, Android, React Native, and Flutter. Most teams complete a migration in under 48 hours, and we offer hands-on help for larger moves.