Mobile Measurement Partner Built for App Growth Teams
Deeplinkly is a developer-friendly mobile measurement partner (MMP) that gives app teams everything they need to attribute installs, measure campaign ROI, and route users with deep links — all from a single platform with transparent pricing and same-day integration.
Built for mobile app developers, performance marketers, founders, and growth engineers.
Trusted by growth teams on iOS · Android · Flutter · React Native · Web
Everything you need, nothing you don't
Deeplinkly gives app teams the core infrastructure for mobile growth: links, attribution, and analytics — all in one platform.
Click-to-Install Attribution
Track every touchpoint from ad click to app install to first purchase. Deeplinkly connects campaign sources to downstream app activity, giving you a clear picture of which channels, creatives, and audiences drive the highest-quality users.
Deep Links Included in Every Plan
Unlike standalone attribution tools that require a separate deep linking solution, Deeplinkly includes deep linking and deferred deep linking in every plan. Campaign links route users to the right in-app screen, improving activation rates and reducing drop-off.
Multi-Channel Campaign Measurement
Measure performance across paid ads, social media, influencer campaigns, email, QR codes, SMS, push notifications, web referrals, and organic search — all from a single attribution dashboard with campaign-level granularity.
Developer-Friendly SDK
Lightweight SDKs for iOS, Android, Flutter, React Native, and the Web. Clean APIs, comprehensive documentation, and webhook support. Most teams integrate and go live in under 24 hours without needing to spin up a dedicated implementation project.
Real-Time Analytics Dashboard
Monitor link clicks, app opens, installs, re-engagements, and campaign performance in real time. Export raw data via the Deeplinkly API or use our built-in dashboards for day-to-day optimisation and weekly performance reviews.
Transparent, Predictable Pricing
Traditional enterprise MMPs charge per MAU with opaque pricing that requires a sales call to understand. Deeplinkly publishes all plans and pricing on our website. Start free, scale when you need to, and always know exactly what you're paying.
Deeplinkly vs Enterprise MMPs
See how Deeplinkly compares on the features that matter most to mobile growth teams.
Feature
Deeplinkly
Enterprise MMPs
Deep linking + attribution in one tool
Yes
Usually separate products
Deferred deep linking
Yes
Yes
Self-serve onboarding
Yes
No
Published pricing
Yes
No
SDK integration under 24 hours
Yes
No
Free plan available
Yes
No
Flutter & React Native SDK
Yes
Varies by provider
Deterministic-first matching
Yes
Varies by provider
What Is a Mobile Measurement Partner?
A mobile measurement partner (MMP) is a platform that helps mobile app teams track where their users come from. MMPs sit between your marketing channels and your app, recording which campaign, ad, creative, or referral source led to each install. This attribution data lets growth teams understand their true cost per install, identify which channels produce the most engaged users, and allocate marketing budget more effectively. A modern MMP like Deeplinkly also includes deep linking and deferred deep linking, so attribution and user routing happen together in a single integrated flow.
Why App Teams Choose Deeplinkly as Their MMP
Traditional enterprise MMPs are powerful but slow to integrate, expensive to run, and designed primarily for large teams with dedicated implementation engineers. Deeplinkly was designed from the start for app teams that want a practical, developer-friendly MMP without six-figure contracts and months-long onboarding. Our SDKs integrate in under a day, our pricing is transparent and self-serve, and our dashboard is built for the whole team — engineers, marketers, and founders — not just analytics specialists.
Deep Linking and Attribution Together
Most MMPs treat deep linking and attribution as separate products. Deeplinkly combines both in a single platform, which means a campaign link both measures the source and routes the user to the right in-app destination. When a user clicks a paid ad, installs your app, and opens it for the first time, Deeplinkly does three things simultaneously: records the campaign source for attribution, carries the link context through the install flow, and routes the user to the relevant in-app screen. This unified approach reduces friction and improves the quality of both your attribution data and your user experience.
How Deeplinkly Helps Reduce CAC
Reducing customer acquisition cost requires knowing which campaigns are working and which ones are wasting budget. Deeplinkly provides campaign-level attribution data that shows the cost per install, cost per activation, and cost per purchase across every channel you're running. Over time, this data makes it possible to cut underperforming channels, double down on sources that produce high-LTV users, and design better onboarding flows by understanding exactly what users were expecting when they clicked your link and installed your app.
Frequently asked questions
Everything you need to know about Deeplinkly as a mobile measurement partner.
What is a mobile measurement partner (MMP)?
A mobile measurement partner (MMP) is a platform that tracks the source of app installs and user activity, connecting campaign clicks to in-app events. MMPs help app teams understand which marketing channels and campaigns drive their best users, enabling smarter budget allocation and lower customer acquisition costs.
Is Deeplinkly a mobile measurement partner?
Yes. Deeplinkly acts as a mobile measurement partner by combining deep linking, deferred deep linking, install attribution, and campaign analytics into a single platform. It tracks the complete journey from campaign click through app install to in-app activity.
How does Deeplinkly measure app installs?
When a user clicks a Deeplinkly link and later installs the app, the platform attributes the install only when supported deterministic attribution data survives the install, such as a Deeplinkly click identifier or the Play Install Referrer on Android. Deeplinkly does not profile the device to infer a fallback match; an install without a deterministic signal remains unattributed.
What marketing channels can Deeplinkly track?
Deeplinkly can track installs and engagement from paid social (Meta, TikTok, Google Ads), influencer campaigns, email, SMS, push notifications, QR codes, web referrals, and organic sources. Any channel that can carry a Deeplinkly link is a channel you can measure.
How does Deeplinkly help reduce customer acquisition cost?
By attributing every install to the campaign that created it, Deeplinkly lets you compare the true cost-per-install and cost-per-activation across channels. Teams use this data to cut underperforming campaigns, shift budget to higher-performing sources, and design better onboarding flows — all of which reduce CAC over time.
Can Deeplinkly replace Branch or AppsFlyer?
Deeplinkly covers the core use cases of both Branch (deep linking) and AppsFlyer (attribution). Teams that need deep linking and attribution without enterprise complexity, opaque pricing, or lengthy onboarding often find Deeplinkly a better fit. Enterprise teams with complex multi-touch attribution requirements may still prefer a dedicated enterprise MMP.
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