Deeplinkly is the lightweight AppsFlyer alternative for app teams that need accurate install attribution, deep linking, and campaign measurement without enterprise contracts, complex onboarding, or per-MAU billing. Same-day integration. Transparent pricing. A free plan to start.
Built for mobile marketers, app developers, and growth engineers evaluating AppsFlyer alternatives.
Short answer
Deeplinkly is a lighter, cheaper alternative to AppsFlyer for teams that need install attribution and deep linking without an enterprise contract. Deep linking is included rather than sold separately as OneLink, and pricing is published (25,000 attributed installs free, then from $0.006 each) rather than quote-based — against AppsFlyer's published $0.07 per conversion on its Growth plan. AppsFlyer remains the better choice if you need its full partner-integration marketplace, its fraud suite, or Meta iOS and Google Ads attribution, which require partner certifications Deeplinkly does not hold.
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Deeplinkly gives app teams the core infrastructure for mobile growth: links, attribution, and analytics — all in one platform.
Attribute supported app installs to the campaign, ad set, and creative that drove them — across paid social, search, influencer, email, and organic channels. Matching uses deterministic attribution signals and never falls back to device fingerprinting.
AppsFlyer's OneLink requires separate configuration from attribution. In Deeplinkly, deep linking and attribution are built into the same link — every campaign link both measures the source and routes the user to the right in-app screen, including deferred deep linking for new installs.
AppsFlyer billing is based on monthly active users and requires a quote. Deeplinkly publishes every plan and price on our website. You can evaluate, upgrade, and manage your plan without a sales call or procurement process.
Lightweight SDKs for iOS, Android, Flutter, React Native, and Web — with documentation written for engineers, not implementation specialists. Most teams go live with attribution and deep linking in under 24 hours.
Deeplinkly's attribution dashboard is designed for marketers and engineers alike. Create campaign links without filing tickets, view real-time analytics, and export data via API — no analytics specialist required to get value from the platform.
No cross-app tracking or device fingerprinting. Deeplinkly uses supported first-party attribution identifiers and leaves installs unattributed when no deterministic signal survives.
See how Deeplinkly compares on the features that matter most to mobile growth teams.
| Feature | Deeplinkly | AppsFlyer |
|---|---|---|
| Starting price | 25,000 installs free (one time), then from $0.006/install — no monthly fee | Not published — quote required |
| Install attribution | Yes | Yes |
| Deep linking included | Yes | Separate product (OneLink) |
| Deferred deep linking | Yes | Yes |
| Self-serve onboarding | Yes | No |
| Published pricing | Yes | No |
| Free plan available | Yes | No |
| Same-day SDK integration | Yes | No |
| Custom branded domains | Yes | Limited |
| Deterministic-first matching | Yes | Varies |
AppsFlyer is one of the most powerful attribution platforms in the market, but that power comes with complexity, cost, and a customer experience designed for enterprise teams. Per-MAU pricing makes costs difficult to predict at scale. Onboarding typically requires working with a customer success manager. Deep linking is handled through a separate product (OneLink) rather than being integrated into the attribution flow. Teams with lean engineering resources, startup budgets, or a preference for self-serve tooling often find themselves looking for a more accessible alternative.
Deeplinkly integrates attribution and deep linking into a single platform and a single link. Every campaign link both measures the source and routes the user — with deferred deep linking for new installs included by default, not as an add-on. The SDK is designed to integrate in hours, not weeks. Pricing is published and predictable. And the dashboard is built for the whole team to use without specialist training, which means marketers can create campaign links and view attribution data without filing engineering tickets.
Some attribution vendors infer click-to-install pairs from signals such as IP address, device characteristics, and timing when no deterministic signal survives. Those inferred matches are less precise and can raise platform-policy and privacy concerns. Deeplinkly does not use that fallback. It attributes an install only when a supported deterministic signal survives — such as a Deeplinkly click identifier or the Play Install Referrer on Android — and otherwise leaves the install unattributed.
Migrating from AppsFlyer to Deeplinkly involves three steps: setting up your Deeplinkly project and configuring your attribution domains, replacing the AppsFlyer SDK with the Deeplinkly SDK in your iOS and Android apps, and recreating your campaign link templates. Most teams complete the technical migration in two to three days. Historical attribution data from AppsFlyer can be exported and archived before switching. Our migration guide and support team are available throughout the process.
Everything you need to know about Deeplinkly as a AppsFlyer alternative.
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25k attributed installs free, one time · Every feature included · No credit card