Terms of Use

The Services are offered for business and professional use, not personal or household use.

1. The Services

Deeplinkly provides deep linking, deferred deep linking, supported mobile attribution, campaign measurement, link management, reporting, exports, webhooks, SDKs, APIs, and related dashboard and documentation features (collectively, the “Services”).

The features, allowances, usage limits, and prices available to you are those shown on our pricing page, in the dashboard, or in a separate signed agreement. Some attribution functions depend on Apple, Google, app stores, advertising platforms, browsers, operating systems, and other services that we do not control.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the Services during the term of your account for your internal business purposes and to integrate the Deeplinkly SDKs into applications that you own or are authorised to operate.

dplink.app customer subdomains

Where the Services allow it, you may request an available subdomain beneath Deeplinkly's shared dplink.app link domain for your links and campaigns. Apexnova retains ownership and control of dplink.app; reserving a subdomain does not transfer ownership of the domain or create an independent property right in the subdomain.

You are responsible for the subdomain label and for every link, campaign, destination, parameter, and item of content associated with it. We may reject, suspend, or remove a subdomain where we reasonably believe it is reserved for Deeplinkly's operations, unlawful, deceptive, infringing, abusive, or creates a security risk. Affected links may stop resolving if the associated subdomain is suspended or removed.

2. Eligibility and accounts

You must be legally capable of entering into this agreement. If you accept these Terms for an organisation, you must be authorised to bind it.

You must:

• provide accurate account and billing information and keep it current;
• protect your login credentials and API keys;
• use reasonable safeguards against unauthorised account access;
• promptly notify legal@deeplinkly.com if you suspect unauthorised use; and
• remain responsible for activity performed through your account and for people you authorise to use it.

You must not share credentials outside your organisation or allow account access in a way that circumvents a usage limit or access restriction.

3. Free use and paid usage

The Free allowance is described on our pricing page. It is a one-time allowance, does not expire, and does not reset monthly. A Free account does not require a payment card and is not charged automatically.

After the Free allowance is exhausted, paid usage is billed according to the published Pay as you go rate card and the applicable usage recorded for the billing period. Threshold pricing applies only to usage within the relevant published band; crossing a threshold does not retrospectively reprice earlier usage.

Unless a separate signed agreement says otherwise:

• there is no base subscription fee or minimum monthly charge;
• paid usage is invoiced after it is incurred;
• you must manually initiate each payment; and
• Deeplinkly will not automatically charge a saved or verified card.

We may require card verification when you move from Free to Pay as you go. Verification confirms that a usable payment method exists; it does not authorise automatic or recurring charges. The payment provider may perform its ordinary verification procedure.

Customers in India make payments through Razorpay. Customers outside India make payments through Stripe. Payment services are also governed by the applicable provider's terms.

Committed-spend pricing or other negotiated discounts apply only under a separate signed agreement and are not part of the standard self-serve offering.

4. Invoices, disputes, and taxes

Invoices are payable by the due date shown on the invoice.

You must report a billing error or duplicate payment within 14 days after the applicable payment. A payment believed to be unauthorised must be reported promptly after discovery. Send the claim to legal@deeplinkly.com and identify the amount and basis of the dispute. Undisputed amounts remain payable.

Overdue amounts may accrue interest at the lower of 1.5% per month or the maximum rate permitted by applicable law. We may suspend paid functionality for non-payment after written notice and a 10-day opportunity to cure.

Fees are exclusive of applicable taxes. We charge 18% GST on taxable supplies within India. Supplies that qualify as exports under Indian GST law are zero-rated and invoiced without Indian GST, subject to applicable legal conditions and documentation requirements. If a supply does not qualify for zero-rated treatment, we will charge the tax required by law.

Refunds are governed by our Refund Policy. Nothing in these Terms excludes a refund or other remedy that applicable law does not permit us to exclude.

5. Customer responsibilities and data

As between the parties, you retain your rights in the data, content, links, parameters, events, and other material that you submit to the Services (“Customer Data”). You authorise us to process Customer Data only as needed to provide, maintain, secure, and support the Services, comply with law, enforce this agreement, and as otherwise described in our Privacy Policy.

You are responsible for:

• having all rights, notices, permissions, consents, and other legal bases needed for Customer Data and your use of the Services;
• configuring the SDK and its collection level appropriately for your use;
• publishing an accurate privacy notice for your app or service;
• completing applicable Apple, Google, and other platform disclosures;
• honouring end-user privacy choices and rights requests;
• using available SDK privacy controls where appropriate for your end-user flow; and
• ensuring that your instructions to Deeplinkly comply with applicable law.

If your app or service is used by children, you must determine and comply with the age, parental notice, consent, platform, child-safety, and other requirements that apply to you and your users.

If you use a dplink.app subdomain, you must ensure that its name and use do not impersonate another person, infringe a trade mark or other right, or mislead visitors about the source or destination of a link.

You must not submit personal data that is unnecessary for attribution, link routing, or your configured events. You must not submit passwords, payment-card details, financial-account credentials, government identifiers, precise location, health information, biometric information, or other data prohibited by applicable law through Customer Data fields unless we have expressly agreed in writing to that use.

Where Deeplinkly processes personal data on your behalf, you act as the controller or business and Deeplinkly acts as your processor or service provider, except where applicable law assigns different roles. Any data processing agreement applies when it has been made part of your agreement with us.

6. Prohibited use

You must not use the Services to:

• violate law or another person's rights;
• distribute malware, phishing content, deceptive links, or unlawful material;
• generate or encourage fraudulent, automated, duplicated, or manipulated clicks, installs, events, or other usage;
• misrepresent a link's source, destination, campaign, or purpose;
• use a Deeplinkly-hosted subdomain to impersonate another person or create a deceptive, infringing, or unlawful address;
• access another customer's data or account;
• interfere with, overload, disrupt, or circumvent the Services or their limits;
• probe, scan, or test a vulnerability without our prior written permission;
• reverse engineer or attempt to obtain non-public source code except where a restriction is prohibited by law;
• resell, sublicense, or provide the Services as a standalone service without our written permission; or
• use the Services in a manner that creates a material security, legal, or reputational risk for Deeplinkly or another person.

7. Intellectual property

Apexnova and its licensors retain all rights in the Services, SDKs, documentation, dashboards, software, designs, Deeplinkly marks, and shared domains. These Terms do not transfer ownership of the Services to you.

Open-source components remain governed by their applicable open-source licences. Where an open-source licence conflicts with these Terms for a particular component, that licence controls for that component.

If you provide feedback or suggestions, you grant us a perpetual, worldwide, royalty-free right to use them without obligation to you. This does not give us rights in Customer Data.

We will not publicly use your name, logo, or marks as a customer reference without your prior written consent.

8. Confidentiality

Each party may receive non-public information from the other that is identified as confidential or should reasonably be understood as confidential (“Confidential Information”).

The receiving party will use Confidential Information only for this agreement, protect it using at least reasonable care, and disclose it only to personnel, contractors, and professional advisers who need it and are subject to confidentiality obligations.

Confidential Information does not include information the receiving party can show was lawfully known without restriction, independently developed, lawfully received from another source, or publicly available without breach. A legally required disclosure is permitted, with advance notice where legally allowed.

9. Third-party services and platform changes

The Services may interoperate with payment providers, cloud providers, app stores, operating systems, advertising platforms, and integrations chosen by you. We do not control those third parties or their availability, policies, or technical interfaces.

A third party may change, restrict, or discontinue an interface, identifier, postback, API, or other dependency. Resulting changes to affected functionality do not constitute a breach by Deeplinkly. You remain responsible for third-party terms that apply to your app, account, or integration.

10. Support and availability

Standard email support is monitored from 9:00 a.m. to 6:00 p.m. India Standard Time, Monday through Friday, excluding bank and public holidays observed in Maharashtra.

Unless a separate signed agreement expressly provides otherwise, support has no guaranteed response or resolution time, and the Services have no contractual uptime commitment, service level agreement, or service-credit regime.

We may perform maintenance and may change or discontinue a feature. Where reasonably practicable, we will provide notice of a material change that reduces core paid functionality.

11. Suspension and termination

You may stop using the Services and close your account at any time. Closing an account does not cancel fees already incurred.

We may immediately suspend or restrict affected Services where reasonably necessary to address suspected fraud, unlawful use, a security risk, harm to the Services or another person, or a serious breach of section 6.

We may suspend paid functionality for non-payment only after written notice and a 10-day opportunity to cure. For another material breach capable of cure, we may terminate after written notice and a reasonable opportunity to cure. We may terminate immediately where required by law or where a material breach cannot reasonably be cured.

On termination:

• your right to use the Services ends;
• all fees already incurred remain payable;
• you should export Customer Data you need before closing the account; and
• Customer Data is handled under the Privacy Policy, applicable law, and any applicable data processing agreement.

Deleted information may remain in database backups for up to 31 days. Requests for expedited deletion or special handling needed for legal compliance may be sent to legal@deeplinkly.com and will be considered where reasonable, technically feasible, legally permitted, and subject to applicable retention obligations.

Sections that by their nature should continue after termination—including payment, confidentiality, intellectual property, disclaimers, liability limits, indemnity, and dispute terms—survive termination.

12. Disclaimers

To the maximum extent permitted by law, the Services are provided “as is” and “as available.” Deeplinkly disclaims warranties not expressly stated in these Terms, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

We do not warrant that the Services will be uninterrupted or error-free, or that every click, install, event, or campaign will be attributed. Attribution depends on supported deterministic or platform-provided signals and may be incomplete because of user choices, platform restrictions, unavailable signals, customer configuration, network conditions, or third-party changes. Deeplinkly does not use device fingerprinting to infer a match where a supported signal is absent.

The Services should not be your sole system of record for financial, regulatory, safety-critical, or emergency decisions. Nothing in these Terms excludes a warranty or right that applicable law does not permit us to exclude.

13. Limitation of liability

To the maximum extent permitted by law, Deeplinkly and its directors, officers, employees, and affiliates will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of profits, revenue, business, goodwill, anticipated savings, opportunity, or data, arising out of or relating to the Services or these Terms, even if advised that such loss was possible.

To the maximum extent permitted by law, Deeplinkly's total aggregate liability arising out of or relating to the Services or these Terms will not exceed the greater of:

1. the fees paid or payable by you for the Services during the three months immediately preceding the first event giving rise to the claim; or
2. USD 50.

This cap applies collectively across all claims arising from the same or related events and regardless of the legal theory asserted. Your obligation to pay fees and your obligations under section 14 are not limited by this section. Nothing limits or excludes liability to the extent it cannot lawfully be limited or excluded.

14. Customer indemnity

You will defend, indemnify, and hold harmless Apexnova, its affiliates, and their directors, officers, and employees from third-party claims, proceedings, damages, judgments, settlements, and reasonable legal costs arising from or relating to:

• Customer Data or your app, links, content, campaigns, products, or services;
• your failure to obtain a required consent, permission, or legal basis;
• your failure to provide a required notice or honour an end-user right;
• an allegation that material supplied by you infringes another person's rights;
• fraud, unlawful activity, prohibited data, malware, or a platform-policy violation attributable to you; or
• your material breach of sections 5 or 6.

We will promptly notify you of a covered claim, allow you to control its defence and settlement, and provide reasonable cooperation at your expense. You may not settle a claim in a way that admits fault by, imposes an obligation on, or fails to fully release an indemnified party without that party's prior written consent.

Deeplinkly gives no indemnity under the standard self-serve Terms. Any Deeplinkly intellectual-property or other indemnity must be stated in a separate signed agreement.

15. Changes to the Services or Terms

We may update the Services and these Terms. We will provide reasonable notice of a material change through email, the dashboard, or the website. A change required by law or reasonably needed to address fraud, abuse, or a security risk may take effect sooner.

If you do not agree to revised Terms, you must stop using the Services before they take effect. Continued use after their effective date constitutes acceptance to the extent permitted by law.

16. Governing law and courts

This section governs the commercial relationship. Any governing-law or forum election required by the European Commission Standard Contractual Clauses or a UK transfer addendum applies only to disputes governed by those transfer terms.

17. General

• Entire agreement. These Terms, the Privacy Policy, Refund Policy, any applicable data processing agreement, and any signed order or agreement are the entire agreement concerning the Services.
• Order of precedence. A signed order controls its commercial terms. A data processing agreement controls only personal-data processing within its scope. These Terms control other matters.
• Assignment. You may not assign this agreement without our prior written consent. We may assign it to an affiliate or in connection with a merger, reorganisation, financing, or sale of all or substantially all relevant business or assets.
• Severability. If a provision is unenforceable, it will be limited to the minimum extent necessary and the remaining provisions continue.
• Waiver. A failure or delay in enforcing a provision is not a waiver.
• Force majeure. Neither party is liable for delay or failure caused by an event beyond its reasonable control, except for payment obligations.
• No agency. These Terms do not create a partnership, joint venture, employment, fiduciary, or agency relationship.
• Notices. Legal notices to Deeplinkly must be sent to legal@deeplinkly.com. We may send notices to the email associated with your account.
• Non-waivable rights. Nothing waives a right or remedy that applicable law does not permit the parties to waive.

18. Contact and company information