Sahil Asopa
Sahil writes Deeplinkly's guides on deep linking, deferred deep linking, install attribution, and mobile app growth — covering implementation on iOS, Android, React Native, and Flutter as well as the measurement side of running app campaigns.
Articles (63)
- AppsFlyer vs Branch: Which MMP Fits Your App Team?2026-08-18
- Branch Pricing: Plans, Quote Drivers & Cost Breakdown2026-08-18
- Web to App Deep Linking: Convert Mobile Web Visitors Into App Users2026-08-16
- Push Notification Deep Link: Route Every Tap to the Right Screen2026-08-16
- Multitouch Attribution vs Last Click: Which Model Changes Your Budget?2026-08-16
- Attribution Window: Pick a Length That Matches How Users Convert2026-08-16
- URL Scheme vs Universal Links: Why Custom Schemes Break Deep Links2026-08-16
- Attribution Data Discrepancy: Why Meta ROAS and Your MMP Don’t Match2026-08-16
- Affiliate Marketing for Mobile Apps: Track Install to Revenue2026-08-16
- App Referral Deep Links: Track Every Invite From Share to Revenue2026-08-16
- What Is a Postback? Webhooks vs Postbacks vs Server-to-Server Tracking2026-08-16
- Click Spamming and Click Injection: How Mobile Ad Fraud Steals Your Attribution2026-08-16
- AppsFlyer OneLink: How to Create, Test, and Scale Smart Links2026-08-05
- AppsFlyer vs Adjust: Which MMP Fits Your App Team?2026-08-05
- Branch Support vs. Deeplinkly: Which Is Right for Your Team?2026-08-05
- AppsFlyer Pricing: Plans & Cost Breakdown2026-08-03
- Adjust Pricing vs. Deeplinkly: Cost Breakdown2026-08-01
- GRP Definition: How to Calculate Gross Rating Points2026-07-30
- Ad Publisher Guide: Revenue, Inventory, and Attribution2026-07-27
- Rakuten Ads for Mobile Apps: Campaign Tracking Guide2026-07-25
- What Is an MMP? Mobile Measurement Partners Explained2026-07-23
- How to Promote Mobile Apps: 12 Proven Growth Strategies2026-07-21
- Data Collaboration Platforms for Mobile Attribution Teams2026-07-18
- Apple-App-Site-Association: Complete Setup and Test Guide2026-07-16
- eCPM Explained: Formula, Benchmarks, and App Ad Revenue2026-07-14
- What Is Podding? How Ad Pods Work in Streaming Apps2026-07-12
- In-App Marketing: A Practical Engagement Playbook2026-07-09
- QR Code Ad Guide: Drive Mobile App Installs That Convert2026-07-07
- Branch Snap Guide: Snapchat Deep Linking and Attribution2026-07-05
- Universal Links Not Working? The iOS Debugging Checklist2026-07-03
- In-Stream Advertising Guide: Formats, Costs & Attribution2026-06-30
- Deferred Deep Linking in React Native: Implementation Guide2026-06-28
- Deferred Deep Link Guide: Build, Test & Debug2026-06-26
- How to Implement Android App Links: A Step-by-Step Guide2026-06-24
- App Store Optimization Guide: Improve Discovery, Conversion, and Retention2026-06-22
- What Does CTA Stand For? Mobile Examples and Measurement2026-06-19
- Concentrated Marketing for Mobile Apps: Focus Your Budget2026-06-17
- Branch Metrics: How to Measure and Reconcile Mobile Attribution2026-06-15
- Universallink: How iOS Universal Links Work2026-06-13
- Deep Linking vs Universal Linking: What App Teams Need2026-06-10
- SKAdNetwork Explained: How SKAN Works in 20262026-06-08
- What Is App Clip? How iOS App Clips Work2026-06-06
- Instant Apps for Android: What to Build After the Shutdown2026-06-04
- Deep Link Firebase Migration: A Practical Replacement Guide2026-06-01
- Application Engagement: A Practical Retention Playbook2026-05-30
- App LTV: Calculate and Improve Mobile Customer Value2026-05-28
- WAU Meaning: How to Calculate Weekly Active Users2026-05-26
- Define M Commerce: Mobile Revenue Metrics and Attribution2026-05-24
- In Game Purchase Metrics: Revenue, LTV, and Retention2026-05-21
- Instagram Deep Link Guide: Build, Test, and Fix App Routing2026-05-19
- Cross-Channel Marketing Attribution for Mobile Apps2026-05-17
- Branded Domain Guide: Build Trusted Links That Still Convert2026-05-15
- ARPPU: Formula, Examples, and App Revenue Guide2026-05-12
- Ads Integration for Mobile Apps: Setup and QA Guide2026-05-10
- Device ID Tracking for Mobile Apps: A Privacy-Aware Implementation Guide2026-05-08
- Incrementality in Mobile Marketing: Developer's Guide2026-05-06
- How to Find a Device ID on iOS and Android2026-05-03
- Attribution Modeling for Mobile Apps: Know Your True CAC2026-05-01
- APAC vs EMEA Mobile App Marketing Benchmarks: Build a Reliable Regional Model2026-04-29
- Cohort Retention: Measurement, Benchmarks & Growth2026-04-27
- Campaign Optimisation for Mobile Apps: Lower CAC2026-04-24
- AVOD for Mobile Apps: Developer's Guide to Ad Monetisation2026-04-22
- App Description Guide: Write Copy That Ranks & Converts2026-04-20