Deep links that outlive the install

It is a flat subscription for Deeplinkly's deep-linking half — standard deep links, deferred deep linking, Android App Links, iOS Universal Links, store fallback routing, branded domains, QR codes and the SDKs — with no attribution and no MMP features. Your SDK integration does not change; the backend simply does not process or store the attribution, install-referrer or SKAdNetwork data it would on the metered plan. Free covers 10,000 monthly active users and 250K events a month, then Starter is $49/month for 25K MAU and 1M events. Pay monthly, or annually for two months free.

Two things: monthly active users (one device that opens your app at least once in the billing month) and exportable event records. Deep-link clicks, link creations and installs are not metered. Each tier includes an MAU allowance and an event allowance; beyond them, MAU bills per additional 1,000 and events bill at $5 per additional million — half what the pay-as-you-go attribution plan charges. Both are measured over your exact billing cycle and billed in arrears.

On a paid plan, nothing is interrupted — the excess is billed in arrears at that tier's published rate, pro-rata (500 MAU over is billed for 500, never rounded up to a block; events are measured per record). Your deep links keep resolving and deferred deep linking keeps working regardless. If you are consistently over on MAU, the next tier up is cheaper, and the dashboard tells you when that crossover is reached.

Deep link resolution and deferred deep linking keep working — that never stops. Once you pass 10,000 MAU or 250K events in a month, event ingestion, the Events dashboard, webhook delivery and exports pause until you move to a paid plan. A Free account is never charged automatically.

The pay-as-you-go plan meters attributed installs and includes first-party attribution — Meta Install Referrer on Android, SKAdNetwork postbacks on iOS, Google Play Install Referrer and owned-media attribution. A deep-linking-only plan has none of that. Pick it if you want a predictable monthly number for deep linking infrastructure and you do not need to know which campaign or channel an install came from.

Yes. Firebase Dynamic Links shut down on 25 August 2025, and most apps that relied on it want the link to survive the install, not an attribution bill. Deferred deep linking, cross-platform routing and branded domains are on every deep-linking plan including Free.

Yes, at any time. Attribution starts recording from the next SDK call after you upgrade. Installs that happened while you were on a deep-linking-only plan were never signal-collected, so there is nothing to backfill — measurement starts from the switch.

Yes. Choose annual and you pay ten months up front — the other two are free, a ~17% saving on the base. Monthly billing is cancel-anytime with a 14-day trial. MAU and event overage bill monthly in arrears either way, at the same rate.